Concrete, Calgary
YB General Services
Positioning, website, and local search build for a concrete contractor.
YB General Services is a Calgary concrete contractor. Wise Media rebuilt the positioning and website and structured the site for local search so the company could win estimates without competing purely on price.
The Constraint
Concrete is bought on trust and proof, but the existing presence showed neither. There was no way for a homeowner to tell a finished driveway from a poured one, and no reason to call this contractor instead of the next result.
The Move
Proof led design. The work itself became the primary asset on the page, framed by a clear scope of services and a single obvious next step.
The Build
- Positioning and a service scope a homeowner can repeat
- Website built by hand, scoped so no theme update can break it
- Service and area pages written for the searches people actually run
- Estimate request flow that captures the job type up front
More Work
STRIKE Training Systems
A pencil sketch became a full brand identity, then a website, an ecommerce store and a Stripe checkout.
Sketch To Full Brand
8 Figures Marketing
A full identity system for a Calgary agency, down to a sub logo for every brand they run.
Identity, Systems, Sub Brands
Prohibition Lounge
Logo, identity, website and the paid ads that fill two jazz seatings every Sunday.
Two Seatings, Sold Out Weekly
Linkbase Technologies
A plug and play upsell layer for any property management system, given a site by someone who runs the properties it sells into.
Website For An Upsell App
AABlendz Studio
A barbershop with a look in the owner’s head and nothing on paper. It came back gold and black, across print, signage and the booking flow.
Identity, Print, And The Booking Flow
Qubi DAO
A decentralised real world asset marketplace and a short term rental dApp, designed, built and launched.
Marketplace And dApp, Launched
Tuxedo BnB
One house, run as three listings, each priced and reviewed on its own.
One House, Three Listings
Casa BnB
Three back to back 1 star reviews, a listing heading for suppression, and a full operational takeover.
3 x 1-star to Guest Favourite
Prime Air
Full brand, website, and paid advertising build for a Calgary HVAC contractor.
Same Process.
Your Business Next.
Bring the constraint. Leave with a plan and a number.