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Marketing Agency, Calgary

8 Figures Marketing
Identity, Systems, Sub Brands

A full identity system for a Calgary agency, down to a sub logo for every brand they run.

8 Figures Marketing
8 Figures Marketing

8 Figures Marketing is a Calgary marketing agency. Wise Media built the complete branding, following several earlier crypto projects with the same founder.

What Was Built

  • A logo system. Primary, secondary and the rules for which one goes where.
  • An icon system. Drawn to the same grid as the mark, so it reads as one family.
  • A colour palette and a typographic system. Fixed, so the brand survives being used by other people.
  • Clear space rules. The part that stops a good mark being ruined in someone else’s deck.
  • Sub logos for every brand they run. Each one its own thing, all of them obviously the same house.

In Their Words

Hugo Manuel Cabañez, five stars on the Wise Media Google profile.

Same Process.
Your Business Next.

Bring the constraint. Leave with a plan and a number.