Position first, price is decided before you quote.
Who it is for, what it replaces, and why it costs what it costs. Everything downstream is cheaper once this is settled.
Software DeveloperProduct DesignerSTR Operator
I build the positioning, the offer and the product, run the acquisition system on top of it, automate what repeats, and operate Calgary short term rentals with the same stack.

Where The Work Shows Up
Client brands built here have been written up by national business press. The rest of the row are names the work has run for.
Cody Wise is a software developer, product designer, and the founder of Wise Media and Wise STR Group, both under C. Wise Enterprise Corp. in Calgary. He runs paid advertising, designs and builds websites and software, operates Calgary short term rentals, and integrates bespoke systems, automation and AI for founders in real estate, short term rental, Web3, and fintech. He works with a distributed team and has built alongside tech founders and real estate investors and developers in Calgary, Tulum, and Dubai.
Proof beats promises.
Produced For Clients
Revenue moved through brand, site, offer, and advertising work.
Founders Worked With
Across trades, property, ecommerce, crypto, and founder led services.
Property Under Management
Five units run end to end, listing to turnover.
Stars Across Every Listing
Held on every property and every business in the group.
Not a designer who runs ads, not an ad buyer who builds sites. One operator who can move from positioning to offer to acquisition to product to automation to operations.
Who it is for, what it replaces, and why it costs what it costs. Everything downstream is cheaper once this is settled.
If a stranger cannot repeat it back in a sentence, the offer is the constraint. Not the traffic.
Photoshop and Illustrator for the design, Claude alongside me for the build. Next.js, Tailwind and Supabase when it is an application. WordPress and Elementor when it is a site. No page builder debt, no template ceiling, and the repository is yours the day it ships.
Google, Meta, Instagram, TikTok and X, all reporting into one tracked outcome. The offer, the page and the tracking are built before the spend, and nothing gets scaled until it already converts.
AI agents on the repeatable work, n8n on the schedule, APIs and databases underneath, and real integrations between the tools you already pay for. Most people will tell you what to automate. This is the part where it gets built.
Vrbo
Listings
Hostaway
Calendar
IGMS
Guest messaging
Minut
Noise
Schlage
Locks
Wise STR Group runs Calgary short term rentals end to end: listings on Airbnb and Vrbo, calendars and guest messaging on Hostaway and IGMS, Minut on noise, Schlage on the locks, and turnovers run by crews inside the same company. It is here because operating a business is where the other five stop being theory.
The Stack I Work In Every Week
Wise Media is the product studio. Wise STR Group is the property operation, and it runs three divisions.
Hotel standard turnovers for short term rentals. Every clean is calendar synced, photographed, and logged in Wise STR.
See The PageA software development and product design studio. Brands, websites, apps, ads, and AI search systems built for founders.
See The PageWe run your Airbnb like a business. Guests, pricing, turnovers, and full property care end to end, at 20 percent of net.
See The PageMaintenance, repairs, and exteriors for short term rentals. The crew that keeps the other three running clean all year.
See The PageThree moves, in order. Skipping one is why most builds do not pay.
You do not have ten problems, you have one bottleneck and nine symptoms. We find the constraint before anyone touches a design file.
Brand, site, offer, and the system underneath it. Shipped in weeks, not quarters.
Ads, content, and automation turn a one time build into an engine that keeps paying.
The work is judged on what it produced, not how it looked.
Three back to back 1 star reviews, a listing heading for suppression, and a full operational takeover.
3 x 1-star to Guest FavouriteA decentralised real world asset marketplace and a short term rental dApp, designed, built and launched.
Marketplace And dApp, LaunchedOne house, run as three listings, each priced and reviewed on its own.
One House, Three ListingsA plug and play upsell layer for any property management system, given a site by someone who runs the properties it sells into.
Website For An Upsell AppSystems, offers, and ownership. Published regularly.
Offer clarity is the highest leverage conversion fix in most businesses. The One of One Offer framework: one buyer, one outcome, one mechanism, one next step.
4 min read TechnologyWhen AI collapses the cost of shipping, execution stops being a differentiator. The Unclonable Four: point of view, proof, taste, and trust.
5 min read EntrepreneurshipA business that needs you daily is a job with overhead. Document, delegate, automate, audit, and the 3R filter that decides what leaves your desk.
6 min readCody Wise is a Calgary based founder and operator. He runs C. Wise Enterprise Corp., a permanent operating company that owns Wise Media, Wise Property Management, CleanStays, and Wise Property Services.
Brand and positioning, websites and product interfaces, offer and funnel work, and paid advertising. Usually two or more together, because one alone rarely moves the number.
Founders and operators already doing real revenue who look smaller online than they are in reality.
Projects start in the low five figures. Retainers depend on scope. You get a number on the call, not after three meetings.
Most brand and site builds ship in two to four weeks. Paid advertising gives a first signal inside seven days once tracking is live.
Yes, at a 20 percent fee on net revenue, subject to the property and the market. Cleaning and maintenance are handled in house by CleanStays and Wise Property Services.
Calgary, Alberta. Cody works with operators across North America.
Bring the business. I will tell you what is actually stopping it and what I would do first. If we are a fit, you get the number on the call.