Wise Media · Offers And Ads
Never Scale A Broken Offer.
Fix The Number First.
Offer structure and sales pages first, then Google, Meta, Instagram, TikTok and X spend on top, all reporting into one tracked outcome. The offer, the page and the tracking are built before the spend, and nothing gets scaled until it already converts.
Ads do not fix an offer, they price it faster. I build the offer, the page and the tracking first, then buy traffic across Google, Meta, Instagram, TikTok and X into one tracked outcome. Nothing gets scaled until it already converts. First honest signal inside seven days.
Produced For Clients
Through positioning, sites, offers and paid advertising.
Monthly Ad Spend Managed
Across Google, Meta, Instagram, TikTok and X, reporting into one tracked outcome.
Days To First Signal
Once tracking is live. Signal is not profit, it is the first honest read.
Per Ticket Sold
Prohibition Lounge, nine shows, against a $33.39 ticket.
What Gets Built Before The Spend
In this order, every time.
The Offer, Before The Ad Account
What is being sold, to whom, at what price, against what objection. Clarity converts before copy does. An ad pointed at an unclear offer buys you a faster answer to a question you did not want asked.
The Page The Ad Lands On
One action, written before it is designed. Most accounts described as an ad problem are a landing page problem with a media bill attached, and the account gets blamed because the account is where the number is visible.
Tracking That Survives Contact
Real conversion tracking wired in before a dollar is spent. Without it the first two weeks produce opinions instead of data, and the seven day read is the whole point of running ads at all.
One Outcome, Five Platforms
Google, Meta, Instagram, TikTok and X reporting into a single tracked outcome rather than five dashboards that each claim the same sale. Ads compress the feedback loop, which is what they are actually for.
How A Build Runs
Four stages. You know the number and the date before anything starts.
Diagnose
Offer, traffic or conversion. Never all three at once. Most people arrive certain it is traffic and it is almost never traffic.
Design
Offer structure, then the sales page, then the creative. Copy before pixels. The creative is the last thing written, not the first.
Build
Page built by hand, tracking wired, accounts structured so the read is clean. Spend starts small and deliberately.
Scale
Read weekly, scale only what already converts. Ads buy time, not just traffic, and scaling a losing offer buys the loss faster.
When You Do Not Need This
Same standard as every other page here.
You Cannot Fulfil More Work
Ads are a demand tap. Opening it on a business already at capacity produces refunds, bad reviews and a burned account. Fix delivery first, it is cheaper and it is not close.
The Offer Is Not Settled
Never scale a broken offer. If the position, the price or the objection handling is still moving, spend just prices the confusion faster and more expensively.
There Is No Budget To Lose
The first month buys information, not profit. If the media budget is money that has to come back this month, ads are the wrong instrument and I will say so on the call.
Referrals Already Fill The Calendar
If you are booked out on word of mouth, the constraint is price or capacity, not distribution. Raising the price is free and takes an afternoon.
The Builds Behind This
Every one of these is a page on this site with the work on it.
The Other Seven
Each one makes the next one cheaper. This is the order they are usually bought in.
Positioning And Brand Systems
The first build, because it makes every other build cheaper.
Software And Product Interfaces
The build where the site and the app stop disagreeing.
Websites And Web Development
The site that says the offer in one screen and sends people to one action.
Conversion Rate Optimisation
The cheapest money in the business, found before any more is spent on traffic.
Direct Response Copywriting
Words written to get one action from one reader, judged only on whether they get it.
AI Solutions And Automation
The build that pays after the other builds have shipped.
AI Search Visibility
The layer that decides whether anything else you publish gets repeated.
Published Pricing
Six package families, eighteen tiers, every price on the page in USD.
Common Questions
A first signal inside seven days once tracking is live. That is a read on whether the offer and the page work, not a profit number. Profit takes longer and depends on the margin.
Google, Meta, Instagram, TikTok and X, all reporting into one tracked outcome rather than five separate dashboards claiming the same sale.
Published, at $500, $1,250 and $1,750 USD a month, with a minimum three month commitment on every tier. Media spend is yours and paid straight to the platform.
Sometimes. The page has to have one clear action and tracking that works. If it does not, fixing the page is the cheaper half of the job and it happens first.
Yes. Offer structure and sales pages are the part that decides whether the spend works. Buying traffic for an offer somebody else wrote is how accounts quietly lose money.
One Operator.
End To End.
If this is the constraint, the call is where it gets named and priced. You get a number on the first call rather than after three meetings.