Wise Media · AI And Automation
Automate What Repeats.
Not What You Wish Was Easier.
Agents, workflows, APIs and databases wired into the business rather than bolted beside it. Automation is the third step, not the first one, and running it out of order is how a company ends up paying for software that formalises a bad process.
Automation removes the founder from work that repeats. I run it in order: document the task, delegate it, automate whatever survives delegation unchanged, then audit it on a schedule. Agents, workflows, APIs and a database, wired into the business rather than bolted beside it. Leverage compounds, effort does not.
Steps, In Order
Document, delegate, automate, audit. Automation is step three, never step one.
Link To Connect
CleanStays takes one iCal link and every booking creates the clean. That is the shape of a good automation.
The Repository
Handed over the day it ships. Automations included.
Founders Worked With
Across trades, property, ecommerce, crypto and founder led services.
What Gets Automated
And the order that decides whether it holds.
Document, Delegate, Automate, Audit
That order is the whole method. Whatever survives three rounds of delegation unchanged is a candidate for automation, not before. Automating an undocumented process just makes the mistakes faster and harder to find.
Wired In, Not Bolted Beside
Agents, workflows, APIs and databases connected to the systems the business already runs on. A tool nobody opens is not automation, it is another subscription. The test is whether the work happens when nobody remembers to start it.
The One I Run On
CleanStays takes one iCal link from Airbnb, Vrbo or a property management system, and every booking creates the clean automatically. Nothing gets sent, nothing gets forgotten. I built it because I was the bottleneck, which is the only good reason to build one.
An Agent Needs A Database
Most AI projects fail on the plumbing, not the model. Something has to hold state, something has to be the source of truth, and something has to be checkable when it goes wrong. The interesting part is the boring part.
How A Build Runs
Four stages. You know the number and the date before anything starts.
Diagnose
One call to find what actually repeats. Usually it is three tasks, not thirty, and two of them should be deleted rather than automated.
Design
The process gets written down before anything is wired. If it cannot be written in plain sentences, it cannot be automated reliably.
Build
Workflows, APIs and a database behind them, connected to the tools already in use. The repository is yours the day it ships.
Scale
Audit on a schedule. An automation nobody checks is a liability that has not been discovered yet.
When You Do Not Need This
Same standard as every other page here.
The Process Is Not Written Down
If the only copy of the process is in your head, automating it encodes your bad day permanently. Write it, hand it to somebody, watch it break, then automate what is left.
It Happens Twice A Year
Automation pays on frequency. Something that runs quarterly is cheaper to do by hand for a decade than it is to build, maintain and debug.
You Want Headcount Removed This Quarter
That is a payroll decision dressed as a software decision. Automation moves work off a person over months, and pretending otherwise leads to a system nobody trusts and a job nobody covers.
Nothing Upstream Is Settled
If the offer, the pricing or the delivery is still moving, automation locks in a shape you are about to change. Build the position first. That is a different page on this site.
The Builds Behind This
Two client builds, and one system I run my own company on.
Short Term Rental Software
Linkbase Technologies
A plug and play upsell layer for any property management system, given a site by someone who runs the properties it sells into.
Website For An Upsell App
Web3, Real World Assets
Qubi DAO
A decentralised real world asset marketplace and a short term rental dApp, designed, built and launched.
Marketplace And dApp, LaunchedThe Other Seven
Each one makes the next one cheaper. This is the order they are usually bought in.
Positioning And Brand Systems
The first build, because it makes every other build cheaper.
Software And Product Interfaces
The build where the site and the app stop disagreeing.
Websites And Web Development
The site that says the offer in one screen and sends people to one action.
Conversion Rate Optimisation
The cheapest money in the business, found before any more is spent on traffic.
Direct Response Copywriting
Words written to get one action from one reader, judged only on whether they get it.
AI Search Visibility
The layer that decides whether anything else you publish gets repeated.
Offers And Paid Advertising
The system that turns a finished build into booked work.
Published Pricing
Six package families, eighteen tiers, every price on the page in USD.
Common Questions
Automation sits outside the published packages and is quoted on scope. The nearest published family is app development, from $5,500 USD, and you get a number on the first call rather than after three meetings.
Workflows and APIs against the tools a business already runs, with a database behind them when state has to live somewhere. Front end in Next.js and Tailwind, Supabase where a database is needed.
Usually not. Document the task, delegate it to a person, and automate whatever survives delegation unchanged. Automating an undocumented process makes the mistakes faster.
Yes. The repository is yours the day it ships, automations included. There is no arrangement where the studio holds the keys.
Often, and that is the cheaper answer when it works. Half of this job is finding the feature already sitting in the stack before anyone builds a second one.
One Operator.
End To End.
If this is the constraint, the call is where it gets named and priced. You get a number on the first call rather than after three meetings.