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August 2, 2026

Card reading Anatomy Of A $100 Mixtape. In 2013 Nipsey Hussle released a mixtape called Crenshaw.

Direct-to-Fan Sales Case Study: Anatomy of a $100 Mixtape

In 2013 Nipsey Hussle released a mixtape called Crenshaw. He gave the music away free. Then he printed 1,000 physical copies and sold them at $100 each. They sold out. Jay-Z bought a hundred of them.
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