Tech Stack · Creative And Channels
LinkedIn.
In The Stack.
Business to business distribution. One of 44 tools on the stack, grouped under Creative And Channels.
LinkedIn is part of the software stack Cody Wise runs across Wise Media and Wise STR Group. Business to business distribution. It sits in Creative And Channels, which is the acquire half of the operation, and the tools in it run Wise Media.
What LinkedIn Is
The product itself, before anything about how it is used here.
What It Does
LinkedIn is a professional network where an organisation publishes through a Page and an advertiser buys placement through Campaign Manager. Ad formats include sponsored content, sponsored messaging and lead generation forms, with targeting by job title, seniority, company and industry.
Who It Is For
It is for business to business marketers and recruiters who need to reach people by role and employer.
Typical Uses
Publishing company posts from a LinkedIn Page. Targeting ads by job title and industry. Capturing leads with a native lead form.
Where It Sits
Facts, and none of them are an opinion about the product.
Category
Creative And Channels. What the work is made in and where it goes out.
Phase
Acquire. Google, Meta, Instagram, TikTok and X advertising.
What It Does Here
Business to business distribution.
Official Site
linkedin.com. Not an affiliate link and nothing is tagged.
Related Software
The rest of Creative And Channels. Every one has its own page.
Illustrator
Vector, brand marks and print.
Photoshop
Raster and photo work.
Premiere Pro
Video editing.
Google Business Profile
Local search presence and reviews.
Paid advertisements and social.
Paid advertisements and social.
TikTok
Short form video.
X
Writing and distribution.
YouTube
Long form video.
Primary client contact channel.
Common Questions
LinkedIn is a professional network where an organisation publishes through a Page and an advertiser buys placement through Campaign Manager. Ad formats include sponsored content, sponsored messaging and lead generation forms, with targeting by job title, seniority, company and industry. It is for business to business marketers and recruiters who need to reach people by role and employer.
Business to business distribution. On this stack it sits in Creative And Channels, which is the acquire phase of the work.
Under Creative And Channels. What the work is made in and where it goes out. The other tools in that group include Illustrator, Photoshop, Premiere Pro.
Wise Media. Creative And Channels is the part of the stack that serves it, and LinkedIn is one of 11 tools in that group.
No. The link on this page goes to the product’s own site and nothing is tagged. There is no affiliate relationship on anything in this stack, and if that ever changes it will be marked on the page it appears on rather than quietly added.
44 tools across 7 groups. Every one has a page like this one, and the full list is on the tech stack page.
The Tool Is Not
The System.
Anyone can buy the same software. What it is wired into is the part that took years.
Calgary, Alberta.