Tech Stack · Creative And Channels
Photoshop.
In The Stack.
Raster and photo work. One of 44 tools on the stack, grouped under Creative And Channels.
Photoshop is part of the software stack Cody Wise runs across Wise Media and Wise STR Group. Raster and photo work. It sits in Creative And Channels, which is the acquire half of the operation, and the tools in it run Wise Media.
What Photoshop Is
The product itself, before anything about how it is used here.
What It Does
Adobe Photoshop is a raster image editor built around layers, masks and selections. It is used to retouch photographs, remove or replace parts of an image, and combine several images into one composition.
Who It Is For
It is for photographers, retouchers and designers working with pixel based images.
Typical Uses
Retouching photos before they go on a site. Compositing several shots into one banner. Cutting out a subject and replacing the background.
Where It Sits
Facts, and none of them are an opinion about the product.
Category
Creative And Channels. What the work is made in and where it goes out.
Phase
Acquire. Google, Meta, Instagram, TikTok and X advertising.
What It Does Here
Raster and photo work.
Official Site
adobe.com/products/photoshop.html. Not an affiliate link and nothing is tagged.
Related Software
The rest of Creative And Channels. Every one has its own page.
Illustrator
Vector, brand marks and print.
Premiere Pro
Video editing.
Google Business Profile
Local search presence and reviews.
Paid advertisements and social.
Paid advertisements and social.
TikTok
Short form video.
X
Writing and distribution.
YouTube
Long form video.
Business to business distribution.
Primary client contact channel.
Common Questions
Adobe Photoshop is a raster image editor built around layers, masks and selections. It is used to retouch photographs, remove or replace parts of an image, and combine several images into one composition. It is for photographers, retouchers and designers working with pixel based images.
Raster and photo work. On this stack it sits in Creative And Channels, which is the acquire phase of the work.
Under Creative And Channels. What the work is made in and where it goes out. The other tools in that group include Illustrator, Premiere Pro, Google Business Profile.
Wise Media. Creative And Channels is the part of the stack that serves it, and Photoshop is one of 11 tools in that group.
No. The link on this page goes to the product’s own site and nothing is tagged. There is no affiliate relationship on anything in this stack, and if that ever changes it will be marked on the page it appears on rather than quietly added.
44 tools across 7 groups. Every one has a page like this one, and the full list is on the tech stack page.
The Tool Is Not
The System.
Anyone can buy the same software. What it is wired into is the part that took years.