Lessons That Rewired My Entrepreneur Mind

Most people look for hacks. I searched for principles. And the two mentors who reshaped how I see the world were Sam Ovens and Joe Soto. I didn’t know how much noise was in my system until I studied their thinking. It wasn’t just about getting clients or designing offers. It was about thinking like […]
How I Went From Cutting Hair to Building Viral Brands

I wasn’t supposed to be here. Not in design. Not in crypto. Not building brands for developers, fund managers, and STR empires. I grew up in Northeast Calgary, raised by a single mom. We drove used cars, worked with what we had, and made it happen. There was no trust fund. No roadmap. Just real […]