Overview

This proposal outlines a comprehensive 6-month growth strategy for Nomadics.ca, focusing on direct bookings, brand visibility, and social engagement. It includes AI-powered content creation, SEO blogging, ad campaign management, and community growth—measured through clear KPIs using GA4, GTM, and Meta Pixel tracking (already active).

Content Marketing Plan

Weekly Content Output

• 1 AI-generated Eddie the Yeti video for Instagram, Facebook, TikTok, YouTube Shorts
• 1 text-based quote tweet video designed for reels/X engagement
• 3 SEO blog posts/week targeting guest search intent & local markets
• 1–2 carousel posts per new property with launch ads
• Daily X (Twitter) content – threads, replies, community quotes, and retweets

Community Engagement

• Replying to DMs and comments across Instagram, Facebook, and Twitter
• Reposting guest stories, user-generated content, and reviews
• Following and engaging with travel influencers and Alberta/BC businesses
• Hosting occasional “Ask Eddie” stories and polls

Paid Advertising Strategy

Ad Platform Management

• Meta Ads (FB/IG): Property launches, direct booking campaigns, retargeting
• Google Ads: Branded search, vacation rental keywords, retargeting
• Campaign Types: Direct booking, lead gen, guest retargeting, location-based lookalikes

Ad Management Services

• Full setup and optimization of all campaigns
• Pixel and GTM event tracking
• Weekly reporting (clicks, ROAS, bookings)
• Creative testing for image, video, carousel, headline variants

SEO & Blog Strategy

• 3 blog posts/week optimized for longtail travel and rental keywords
• Local destination pages for corporate stays, medical guests, etc.
• Trackable via GA4 + Search Console

Tracking & Optimization

GA4 + GTM

• Tracked Events: Form submissions, calendar views, booking clicks
• GTM Container: GTM-N2SJFMT6
• GA4 Tag: G-7NH64LV54N
• Google Ads Conversion ID: AW-10780870192

Deliverables Summary

Item	Frequency
AI Eddie the Yeti Video	1 per week
Quote-Style Video	1 per week
SEO Blog Posts	3 per week
Paid Ad Campaigns (Meta & Google)	Ongoing
Twitter/X Management	Daily
Community Engagement	Daily (IG, FB, X)
Property Launch Content	1–2 per listing

KPIs & Success Metrics

• Direct Booking Conversion: Target >2.5%
• Ad ROAS: 3x+ on retargeting & booking campaigns
• Organic Blog Traffic: 500+ sessions/month by Month 6
• Social Growth: +20% audience growth per platform
• Community Engagement: 10+ replies, comments, shares/day
• Lead Form Conversions: 50+ per month from “List With Us” CTA