As a designer, marketer, and builder, one of the most underrated skills today is knowing how to properly leverage AI — not just in general, but inside of your client workflows. A common question I get is:
Should I just use one GPT for a whole client project, or should I create specialized ones for each part?
Split Them. Treat AI Like Departments.
If your project involves:
- Client Emails For proposals, follow-ups, onboarding, or internal messages.
- Website Copywriting For SEO, UX, landing pages, and structure.
- Legal Documents For privacy policies, terms of service, contracts, or disclaimers.
- Blog Content For regular content marketing, SEO blogs, or lead magnets.
You should create a separate GPT instance for each, just like you would hire different people for those tasks in a real agency.
Why Separate GPTs?
- Consistency Each GPT will remember formats, tones, and workflows specific to that type of task.
- Quality GPTs specialize better when focused — mixing legal writing logic with SEO blog generation leads to confusion.
- Efficiency You’ll get cleaner, faster drafts because your prompts stay targeted.
The Agency-Style AI Stack
Here’s the simple structure I recommend:
- Client GPT (General) For general information, client profiles, and project briefs.
- Website & SEO GPT For all web pages, SEO landing pages, and UX writing.
- Legal Docs GPT For contracts, policies, disclaimers, etc.
- Email & Outreach GPT For writing professional, clean client communication.
- Blog & Content GPT For ongoing blog content, newsletters, and creative writing.
Final Tip
Think of GPT as your internal team. Assign roles, stay organized, and you’ll deliver sharper work, faster. If you build this habit now, scaling your creative business will become way easier.
About Cody Wise
I’m Cody Wise, a designer and product builder focused on web, brand, and crypto industries. On codywise.io, I share my processes, strategies, and tools to help other builders level up.