Prohibition Lounge Case Study
14 Shows in 42 Days.
$16,967 Generated.
$16,967 Generated.
From a venue owner boosting Instagram posts with no strategy, to a full Meta Ads machine that sells out every show.
$4,502Total Ad Spend
$12,465Net Revenue After Ads
508Tickets Sold
9.96xBest ROAS
01 Where It Started
From Instagram Boosts
to a Real Ads Machine
to a Real Ads Machine
Before Wise Media
The Owner Ran It Himself
- xBoosting Instagram posts manually from his phone
- xNo campaign structure, just one-off boosts
- xZero pixel tracking, no attribution, no data
- xNo creative testing, one post, hope for results
- xNo lookalike or retargeting audiences
- xShows regularly under-filling with unsold seats
VS
After Wise Media
A Full Paid Ads Machine
- vDedicated CBO campaigns per show
- v3-tier audience architecture per campaign
- vPixel tracking on every ticket sale
- v3 creative variants per ad set, Meta finds the winner
- vLookalike audiences built from real buyer data
- v8 consecutive shows at 95%+ capacity
02 The Numbers
$16,967 Revenue. $4,502 Ad Spend.
For every $1 spent on ads, Prohibition generated $3.77 in ticket revenue. Best campaign: 9.96x ROAS. $127 in spend. $334 in tracked revenue. Net after all ad spend: $12,465.
| Show | Tickets | Fill Rate | Revenue | Status |
|---|---|---|---|---|
| March 15 — First Weekend (Before We Started) | ||||
| New York Jazz 5PM | 30/45 | 67% | $1,002 | Before Wise Media |
| NYC to YYC 8PM | 25/45 | 56% | $835 | Before Wise Media |
| March 22 — System Builds | ||||
| Live Jazz Fiesta 5PM | 39/45 | 87% | $1,303 | Near Full |
| Live Havana Jazz 8PM | 37/45 | 82% | $1,236 | Near Full |
| March 29 — Streak Begins | ||||
| Sinatra Tribute 5PM | 45/45 | 100% | $1,503 | Sold Out |
| Jazz and Swing 8PM | 45/45 | 100% | $1,503 | Sold Out |
| April 12 | ||||
| Sinatra Tribute 5PM | 44/45 | 98% | $1,470 | Sold Out |
| A Night of Sinatra 8PM | 45/45 | 100% | $1,503 | Sold Out |
| April 19 | ||||
| The Manhattan Set 5PM | 45/45 | 100% | $1,503 | Sold Out |
| Manhattan After Midnight 8PM | 44/45 | 98% | $1,470 | Sold Out |
| April 26 — 8 Shows Complete | ||||
| Sinatra Tribute 5PM | 44/45 | 98% | $1,470 | Sold Out |
| Frank Sinatra Tribute 8PM | 43/45 | 96% | $1,436 | Sold Out |
| May 3 — On Sale Now | ||||
| Legends of Jazz 5PM | 12/45 | 27% | $401 | On Sale |
| Legends of Jazz Vintage 8PM | 10/45 | 22% | $334 | On Sale |
| TOTAL 14 Shows | 508/630 | 80.6% avg | $16,967 | $12,465 net |
03 The Streak
8 Consecutive
Sold Out Shows
Sold Out Shows
March 29 through April 26. Every Sunday. Every show near capacity. Zero exceptions.
Mar 29 5PMSinatra Tribute45/45100% Sold Out
Mar 29 8PMJazz and Swing45/45100% Sold Out
Apr 12 5PMSinatra Tribute44/4598% — 1 seat left
Apr 12 8PMA Night of Sinatra45/45100% — 8.93x ROAS
Apr 19 5PMThe Manhattan Set45/45100% Sold Out
Apr 19 8PMManhattan After Midnight44/4598% — 1 seat left
Apr 26 5PMSinatra Tribute44/4598% — 4.62x ROAS
Apr 26 8PMFrank Sinatra Tribute43/4596% — 6.50x ROAS
355/360Tickets Sold
98.6%Fill Rate
$11,857Revenue Generated
04 Return on Ad Spend
Every Dollar.
Every Return.
Every Return.
Real Meta Ads Manager numbers. ROAS improves every campaign as the pixel learns and winning creatives get reused.
CampaignSpendROASProgress
Jazz Shows Conversions
Always-on campaign — 10 tracked purchases
$127
9.96x
April 12 A Night of Sinatra 8PM
Sold out 45/45 — 24 tracked purchases
$210
8.93x
April 26 Frank Sinatra Tribute 8PM
43/45 sold — 27 tracked purchases
$329
6.50x
April 26 Sinatra Tribute 5PM
44/45 sold — 9 tracked purchases
$145
4.62x
April 12 Sinatra Tribute 5PM
44/45 sold — 13 tracked purchases
$249
4.57x
April 19 Manhattan After Midnight 8PM
44/45 sold — 25 tracked purchases
$444
3.83x
March 29 Sinatra Tribute
Both shows sold out — 32 tracked purchases
$917
2.91x
March 22 Havana Nights
76 tickets sold — 20 tracked purchases
$1,036
1.39x
05 The Wise Media Approach
We Gamify Your Revenue
Every campaign is a level. Every result is a score. We always aim to beat the last ROAS and fill more seats than the show before.
Data Beats Opinions
3 creatives per ad set. Meta picks the winner on real purchase data. We redesign losers fast and redeploy winners immediately.
Maximize Reuse Rate
Winning creatives carry into every future campaign. Every campaign feeds the next. Ad spend compounds rather than resetting.
Always Beat Last ROAS
Our target every campaign: higher ROAS. Lower CPA. More seats. We went from 1.39x to 9.96x in 6 weeks.
Human Strategy, AI Precision
We build the structure. CBO, tiered audiences, creative testing. Meta allocates the budget. We maximize the return.
3 Layers Always Running
Event campaigns fill seats now. Brand awareness builds for next time. Retargeting closes the loop. All running simultaneously.
Your Media Buyer Partner
Not an agency that disappears. A dedicated paid ads partner accountable to your numbers every single month.
06 Work With Wise Media
Stop Guessing.
Start Selling Out.
Start Selling Out.
Stop boosting posts. Get a paid ads partner who builds the system, tests creatives, reads data, redesigns on demand, and pushes the ROAS higher every campaign.
$1,000
Per Month Flat Fee for Paid Ads Management
Per Month Flat Fee for Paid Ads Management
vFull campaign strategy and setup for every event
v3-tier audience architecture per campaign
v3 creatives designed, tested, and redesigned on demand
vCampaign Budget Optimization management
vWinning creatives reused and refined every campaign
vAlways-on brand awareness and retargeting funnel
vReal-time monitoring and learning phase management
vMonthly ROAS report — always targeting a new high
Contract
3-month minimum. Month-to-month after the initial term.
Ad Spend
Paid directly to Meta by the client. Management fee is separate.
Onboarding
Pixel, audiences, creative strategy — all included in month one.
Results from Meta Ads Manager and Eventbrite as of April 23, 2026. May 3 shows are on sale.
Past performance does not guarantee future results. Ad spend is paid by client directly to Meta.
Past performance does not guarantee future results. Ad spend is paid by client directly to Meta.